A Culture is created when individuals understand the leadership vision, - it’s higher purpose –to form one community – the coffee community.
For maximum success, all team members must understand the business vision.
Our culture purpose is to Wow our guests. Wowing our guests is just another way of saying, “exceed your guest expectations”, or “create exceptional memories”, or “provide an unforgettable experience”.
At the end of the day, all guests want to feel valued, appreciated, and cared for. Only exceeding expectations will do. Good is not good enough.
Excellence is the only standard worth discussing.
We hire great people who can bring our brand to life and create emotional connections with our guests is the most important thing that we can do.
We want to create a beautiful coffee experience for each guest. That is our basic Philosophy.